There is now solid scientific evidence to show that sugar and highly palatable foods can be just as addictive as drugs of abuse. Food cravings can make it very difficult to follow a healthy diet, especially if you want to lose weight. To learn more about Food Addiction watch my talk The Psychology of Food & Overeating presented at a Low Carb Down Under event in Brisbane in 2015 where I describe the research done on Food Addiction. My YouTube Channel also has other videos on Food Addiction and how to overcome it. I can assist individuals to overcome food addiction and other unhealthy eating patterns.